Why Incorporating Video on Your Twitter Account is sweet For Social Marketing
Last month I shared several articles and video eTips on the utilization of video marketing for your business, especially within the realm of social media marketing.
But an often overlooked video marketing option is using video on Twitter.
Using videos on your Twitter channel can provide a way richer experience for your followers than by simply posting images or text. Plus videos allow your followers a chance to urge to understand , like and trust you all that much quicker and easier.
The fact of the matter is: Twitter users embrace video
This infographic at the bottom of the article from ADWEEK shows Twitter stats, trends and suggestions on how businesses can drive engagement using videos on Twitter.
Notice how 82% of Twitter users interact with brands and businesses. Since there’s over 800 million monthly visitors on this platform, this number is one that can’t be ignored and should be capitalized on.
Live Video Streaming on Twitter
Just because Facebook is the Belle of the Ball right now, that doesn’t mean Twitter isn’t alive and kicking!
On May 2, 2017, Twitter announced its Live Streaming capabilities that involves 16 live streaming content deals in the areas of sports, news and entertainment.
When you are done with live streaming, you can use a Twitter video downloader to download Twitter video from your profile.
The great news is, anyone can now post a live video on Twitter!
People like to come to Twitter to ascertain and discuss the newest news and events so why not use a live Twitter video to showcase your expertise and supply insights on industry trends your followers would be interested in hearing about?
Twitter Video Ads
Twitter Video Ads also are a significant choice to consider for any sized business.
According to several recent Nielsen Brand Effect Studies, people that saw videos ads on Twitter were 50% more likely to remember of that business and have become 14% more favourable towards that brand.
This then translates to an 18% higher purchase intention, which is achieving the last word goal all businesses have in their advertising efforts.
How to Post a Video to Twitter
Twitter allows you to record and post videos up to 2 minutes and 20 seconds long . So before hitting the record button, plan out what you’re getting to say and specialise in being concise, informative and/or entertaining.
How to share your video on Twitter from an iPhone or Android:
- Using your iPhone or Android, you can record, edit and share videos straight from your Twitter app by first tapping the Tweet icon and then tapping the Photo icon.
- Next tap the Video icon, or if you wish to do a Live video, tap on that option as seen in this image.
- If you would like to reverse the camera so you’ll speak to your followers and show everyone what you’re seeing, tap the reverse camera icon.
- If you need more light, press the lighting icon at the top of your screen to enable the camera’s light.
- Press and hold down the Record icon to record. You can pause and add more to your video by pressing down the record button again.
- you’ve got the choice to try to to some editing to your video before posting by holding and dragging any snippet upwards to delete it. You can hold and drag sideways to rearrange your clips as well.
- When done, tap on the Done button otherwise you can preview your video before posting it to ascertain if any longer edits are needed.
- Tap Tweet to share your video!
You can also use a pre-recorded video that’s either on your phone or computer by simply tapping/clicking the Image icon and selecting the video from your device you wish to share.
A cool option you’ll cash in of in your content marketing efforts is to embed your video tweets into your blog for extra exposure.
What to Post in Your Twitter Videos
Strapped for ideas on what quite content you’ll use for your Twitter videos? In a previous video eTip I provided 5 social media video marketing strategies you’ll use to assist showcase your business which will offer you some inspiration.
Keep in mind Twitter followers are coming to the present platform with a “discovery” point of view. With Twitter being more focused on what’s happening in the current moment, capitalize on that by posting videos based on what is trending.
They can be your own personal opinion about news associated with your industry or ask your followers to hitch in on the discussion to ascertain how they’re impacted by something that has happened in your industry.
Respond to someone’s tweet with a video. Doing this provides you with a great opportunity to have your followers get to know you more on a personal level.
How about asking your followers to share their own video of using your product in action? You could run a contest that might encourage this type of user-generated content.
Get Busy Using Video for Twitter Content
No matter how you look at it, video is where it’s at with online marketing trends so why not use video on Twitter to help gain bigger and more exposure for your business?
Give it a try and test out some videos to see what works and doesn’t work for you. Be sure to keep an eye out on your Twitter stats to get the full scope of your efforts.
